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Marcelo Burlon has his fingers in a lot of pies. The Argentine DJs, designs, and pulls the strings behind the scenes with a few other big fashion names, and his own label, Marcelo Burlon County of Milan, takes a similar approach when it comes to aesthetics. The brand reinvents itself each season, taking current trends and packaging them with elements from Burlon’s personal history. It’s always pretty familiar stuff — you see a lot of the same ideas in other places — but Marcelo’s FW17 collection was his strongest yet.

First off, the theme was post-apocalyptic. Slogans read “Cultural Armageddon” and “New Renaissance,” while graphics depicted nuclear explosions, lightning bolts and psycho apes. No prizes for guessing where all that talk of doom and gloom comes from — pretty much the entire fashion industry is terrified of what’s going on in the world outside at the minute.

Burlon’s guys and girls had rough-and-ready utility gear by the truckload. Cargo pockets, utility clips and straps were splattered all over the place, and silhouettes were big, bulky and macho — the combat boots even more so. All that rugged apocalypse-wear was styled alongside Gaucho-esque ponchos and brimmed hats — a nod to Burlon’s Patagonian heritage.

Included amongst all the end-of-the-world musings were teasers from forthcoming Reebok and Kappa collaborations. The former came in the form of some crisp white runners with a sock-like ankle collar, while the latter meant a tracksuit mixing Kappa’s logo with Burlon’s Patagonian iconography.

For the latest collections, street style and trends, check out the rest of our FW17 Fashion Week coverage.

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Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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