Chances are if you’ve never actually watched an episode of ever-popular Netflix original show Stranger Things, that you still recognize the series’ logo, fairly quickly. Since the premiere of the supernatural drama, fans have even scurried to take advantage of this neat-o title generator to make their own Stranger Things-esque slogans.

Now, however, we are getting a look at how the show’s logo was made, courtesy of its designer, Los Angeles-based art director Jacob Boghosian.

According to Boghosian, the Stranger Things logo draws references from various Stephen King book covers, as well as movie posters from the 1980s.

After designing over 20 options for the show, the ITC Benguiat font was in turn designated as the favorite typeface, as a modified version with adjusted contours was then ultimately used for the show.

Fore more on how the Stranger Things logo came about, follow on over to Boghosian’s website.

Not NYC, not LA.

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