Singing aside, British export Charli XCX might also be clairvoyant. The chanteuse teamed with Japanese pop icon Kyary Pamyu Pamyu and producer Yasutaka Nakata to debut visuals for her single, “Crazy, Crazy,” which lets be honest, has a title that pretty much accurately reflects the times.
The video concept comes courtesy of Kazuaki Seki who was also responsible for OK Go’s popular “I Won’t Let You Down” music video. The scene open with a pig-tailed Charli in school girl-esque attire alongside a bikini-clad Kyary who beats out an up-tempo rhythm on a drum set.
Combined with the distinctly cheery tone of the song, it all strikes a rather odd balance between charmingly quirky and a little creepy – in a potentially underaged lolita sense, that is. Hyper-surreal, high-color visuals only add to the effect, especially when coupled with the constant face-swapping between Charli and Kyary.
Craziness aside, the ladies really seemed to enjoy working together, with Charli stating, “I’m definitely a fan of Kyary Pamyu Pamyu’s music, her style, her art. I think she’s a really incredible artist.”
Press play above to enjoy (or go crazy).
Also check out Charli’s party-focused collab with sailing team captain, Lil Yachty here.