As you probably are aware, Lady Gaga has been chosen to perform at halftime of this year’s Super Bowl in Houston, Texas. In addition to her entertaining duties, Gaga will also star in a new advertisement spot for Tiffany & Co.
The campaign is dubbed “Legendary Style,” as it centers around the brand’s new fashion jewelry collection, Tiffany HardWear. The Super Bowl ad will in turn feature behind-the-scenes footage from the campaign shoot, then also highlighting Gaga discussing empowerment and her personal creative journey.
Look for the Tiffany HardWear collection to be available for limited and exclusive pre-orders beginning February 5, before arriving in stores on April 28 and comes to Tiffany.com May 2.