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You may have heard of Emory Jones’ name before from his relationship with Jay-Z and Roc Nation apparel – and now, his latest endeavour includes him getting into the footwear game through PUMA.

“Where I grew up, there was a sense of urgency instilled in us from birth. If we didn’t make it big and make it fast we wouldn’t be anything, therefore gambling was always seen as quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don’t set goals for yourself, other people will always run your life. Eventually I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt,” says Jones.

The “Bet On Yourself” pack is inspired by Jones’ ability to hustle and persevere despite the ridiculous odds, explaining the Vegas-style motif. Featuring the PUMA Star and PUMA Dual silhouettes, the sneakers are accompanied by a tracksuit, with similar color blocking of a dominant navy color, alongside red accents.

Expect the pack soon, and for more from PUMA, check out their latest collaboration with Stampd.

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