Last month, we got up close and personal with Instagram kingpin and walking Grailed advertisement Gully Guy Leo: the 14-year old from Warwickshire whose fashion game is more A$AP Mob than middle school. In a new long read, VICE meets Gully and some of his peers to explore the streetwear compulsion gripping teens (and their bank accounts) everywhere.
Trigger warning: this article may make you sigh longingly.
Staking out London’s Dover Street Market for a chance to meet Gosha Rubchinskiy, the article first introduces us to Colin, another Supreme-clad 14-year old whose enthusiasm for Gosha stems from how he manages to “mix the skate scene, streetwear and high fashion together.” Michelle, meanwhile, is a 16-year-old dressed in Vetements who has been waiting in the queue for eight hours, only to be dragged home by her mom.
The piece then goes on to explore some of the eye-watering figures involved. Gully says he’s spent somewhere around $12,000 to $14,000 on clothes over the past couple of years, while Colin takes a thriftier approach, flipping his Raf Simons Ozweego sneakers (which retail for around $300) to fund a Supreme work jacket. For those of us who primarily exist in darkness with the heating turned off to save money, those are some hard sums to swallow.
To explore the new-fangled youth culture and burgeoning micro economy in full, head on over to VICE.
Staying with teens in wavy garms, young Cruz Beckham was recently snapped in this ridiculous LV x Supreme bogo from the upcoming range.
- Main & Featured Image: Jake Lewis / VICE
- Source: VICE