Where the runway meets the street

In further promotion of the release, today Travis Scott and Helmut Lang unveil a new campaign video for their current collaboration. The trippy, VHS-flavored aesthetic thus additionally highlights the array of styles, which range from T-shirts and jackets to vests, denim, pants, loungewear and footwear.

All in all, the capsule draws inspiration from Scott’s Texas roots, with nods to his Birds in the Trap Sing McKnight and Rodeo albums also being showcased. Other details include imagery of Travis himself, rose graphics and various Helmut Lang logos.

You can watch the new campaign clip for the Travis Scott x Helmut Lang collection underneath, then shop the assortment now at these locations.

Not NYC, not LA.

What To Read Next