Wavy Women highlights various industry professionals currently leading the game with their brazen creativity and forward-thinking style.
The latest to star in our ongoing Wavy Women series is Amina Muaddi, the Jordanian/Romanian-born designer behind Milan-based luxury shoe label Oscar Tiye. After studying Fashion Communication at Milan’s European Institute of Design, Muaddi had stints styling for L’Uomo Vogue and GQ before following her passion for shoemaking and launching her very own label, which is heavily inspired by her Middle Eastern heritage.
We asked Amina a few questions to find out more about her personal style, what first piqued her interest in fashion, her greatest career achievements and more.
Read what she had to say below, then peep our last installment with Melbourne’s DJ Jade.
What was the thing that first got you interested in fashion?
As a little girl, I was really inspired by my mom’s sense of style and femininity. I admired her style and I enjoyed watching her get ready, dress up, put her make up on, etc. I would always try on her high heels and walk around in them.
At age 9, I asked her while holding an issue of Elle in my hands, how I could work there. I’ve always loved fashion. Maybe it’s just the dream world that it represents.
What was your first big gig?
Hmm, I guess when Zoe Saldana wore my shoes during all her movie premieres for Star Trek before I had even launched the brand. I had made just a few samples and my brand wasn’t even in stores.
During a dinner together she saw the pictures, loved the shoes and said she wanted to wear them. I felt so happy when I saw her shining on the red carpet in my shoes. She is a special soul.
Tell us about your day to day.
My day to day is very hectic. I wake up and start working. It depends of what stage of work I am in. Researching and creating, traveling to the factories and to my suppliers, sampling at my factory, meeting press, having photo shoots, shooting campaigns and being involved in the commercial process. Running a company equals being a problem solver 90% of the time and being a creative 10% of the time. There are too many things to do and too little time!
I use to have a gym routine but I have been slacking because I am traveling so much. I also collaborate with Alexandre Vauthier on his shoe line and I spend a lot of time in Paris for that.
If you weren’t doing what you are now, where would you work?
I used to be a fashion editor/stylist before so maybe I’d still work with magazines or in interior design or art. But I’ve always fantasized about being an international spy.
Describe your current style.
My style is very eclectic, it varies a lot based on my mood. And as a Gemini I have a lot of moods. But it’s always pretty minimal, feminine, with a gangster touch. I just have to feel that what I wear looks cool and I like to mix contrasting elements in an outfit. Like I’ll wear a hoodie but with stilettos.
Who or what are you currently inspired by?
I am inspired by culture. By the youth as much as by the icons from the past. By art, by design, by photography, by cinematography. I think the most important thing for me is to feel what direction is my inspiration going into. After that everything comes together.
What is the greatest accomplishment of your life so far?
The biggest accomplishment is to have a life filled with love and happiness, as Beyonce says! To feel like you did everything in your power to be the best at what you do. I’d say my brand for now.
What is your most treasured item of clothing and why?
My shoes because I made them and whatever my mom gifted me or belonged to her has a special place in my heart. I am only scared of loosing those items.
Where do you want to be in the next five years?
I’d like for my luxury brand to continue growing in order to be able to make many more women dream and be happy through my work, in my own little way.
Dream collaboration? (With whom and what would you create?)
I have many dream collaborations! Brands and artists in multiple fields. But I can’t say whom since I am a little superstitious. My collaboration with Alexandre Vauthier is a dream one because we are best friends and we have so much fun working together!
Check out our Screen Test with Paula Bulczynska.