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London designer and protégé of Virgil Abloh, Samuel Ross, has dropped a short doc offering a behind-the-scenes look at his label, A-COLD-WALL*, as it makes its debut at London Fashion Week: Men’s.

Though A-COLD-WALL* has long been on the radar of streetwear cognoscenti, and counts Harvey Nichols and Barney’s New York as stockists, Ross’s on-schedule debut at London Fashion Week Men’s marks a moment of recognition from the British fashion industry.

This 11-minute short offers an intimate view of Ross’ process and practice. It features a lens on everything from casting to styling to lookbook shooting as well as the brand’s hotly-anticipated FW17 show. You can get a real feel for Ross’s hands-on approach to every facet of his brand’s operation.

Notably, Ross’s background is in graphic design, and it’s something he expands on in this short doc, while confidently adjusting a raw hem with total dexterity (and without even batting an eyelid.) An assistant looks on with caution and Ross replies, “This is the difference between me having an apathetic view to clothes, rather than coming from a strict fashion background.”

The doc is worth a watch for a closer look at Ross’s first full collection, which encompassed men’s and women’s looks and moved the designer’s aesthetic axis beyond streetwear, with a heavy focus on interesting tailoring and unexpected fabric choices.

For more fashion insight, watch Virgil Abloh explain his controversial Pyrex Vision flannels at a Columbia University lecture.

Words by Kam Dhillon
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