While Supreme caused chaos last week by unveiling its MetroCard design in collaboration with MTA, the brand’s loyal skater fanbase is beginning to speak out against the brand’s high-end collaboration. In addition to the rather affordable MetroCard, Vuitton also released a boatload of other accessories including a skateboard carrier that’s expected to retail for around $54,500.
Unsurprisingly, the collection’s high price tags have left Supreme’s fanbase of skaters and kids feeling “exploited” by both the streetwear label and luxury fashion house. To get a firsthand understanding of the sentiment, WWD rode down to the Lower East Side and spoke with skaters to hear what they had to say about the collaboration: “I think it’s stupid as s–t,” an anonymous skater said of the collection. “It solidifies Supreme’s place in fashion, which is so stupid. They started the brand as a f–k you to fashion, and now they’ve become it,” he said.
“They represent the worst form of street culture,” another thirtysomething skater said of Supreme. “When you go into the store, it’s full of a–holes, they vibe you out.” Supreme was started as a skater label, and according to skaters, this is no longer the case. Furthermore, some think the Louis Vuitton collaboration create a larger divide between Supreme’s skate base and collectors.
“People are saying it’s going to separate the men from the boys. Also change and divide the audience,” said a Parsons student at Unique Hype on Elizabeth Street. Multiple skaters told WWD that in the wake of its cachet-laden expansion, Supreme has diverged from its skate roots. “If you buy that Louis Vuitton s–t, you’re stupid,” said one teenager at the Coleman Skatepark under the Manhattan Bridge.
Supreme issued the following statement to WWD in regards to the negative feedback: “Throughout the history of the brand, we’ve seen our customers have apprehensions whenever we do something unexpected. However, we have always stayed true to the culture from which we came.”
Where do you stand?
- Source: WWD