Life beyond style

With the NFL Scouting Combine just underway in Indianapolis, adidas Football has enticed potential pro prospects with one of the most outrageous promises in recent memory – their own private island – if they can break the 40-yard dash record that has stood for nine years in a pair of their 2017 adizero 5-Star 40 cleats.

The current mark is owned by Chris Johnson who ran the distance in a staggering 4.24 seconds and set the mark in 2008.

adidas is no stranger to enticing combined participants to break the speed record. The first offer was an endorsement deal with the brand in 2013, followed by $100,000 USD to the single fastest time in 2014, $100,000 USD to the top three fastest times in 2015, and $1 million USD dollars to the athlete who could shatter the speed precedent in 2016.

But now, they’ve upped the ante; a private island valued at $1 million USD.

Eric Dickerson, who owns the NFL record for single-season rushing yards, pointed out that the prize was much better than what he got for in-game accolades.

The last man to come close to beating Johnson’s record was Dri Archer – a running back from Kent State – who zipped to a 4.26 finish in 2014.

Running backs and wide receivers – both positions with prime candidates to achieve the feat – are scheduled to begin running the 40-yard dash on Friday. Although, the average time for those respective positions is 4.59 and 4.55, respectively.

For more cleat news, check out a roundup of the wildest footwear worn in the NFL this year.

Words by Alec Banks
Features Editor

Alec Banks is a Los Angeles-based long-form writer with over a decade of experience covering fashion, music, sports, and culture.

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