The Highsnobiety inboxes are inundated on a daily basis with new menswear brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month. Get to know these brands before they’re massive.
We’ve set up a dedicated Under the Radar email address for future submissions. If your label wants to be considered for future posts then get in touch.
Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.
From: Berlin, Germany
In a Nutshell: Bauhaus-inspired prints and artsy embroidery meet an off-kilter approach to tailoring, with a particular focus on unfussy silhouettes, all rendered in a neutral palette.
Key Pieces: That cropped chore jacket in a superbly boxy fit, adorned with some subtle graphic treatment is lust-worthy to say the least.
From: Milan, Italy
In a Nutshell: Another collection aestheticizing the world’s apocalyptic political climate. GUNTAS tackles identity and freedom in Turkey through bright oranges and lashings of leather. It strikes a balance of ’70s idealism and today’s cynicism.
Key Pieces: The orange leather biker with laced-sleeves and anything with a strong slogan.
From: Phoenix, AZ
In a Nutshell: Classic streetwear staples like simple T-shirts, hoodies and knitted beanies get political.
Key Pieces: The white T-shirt with the poignant “No Peace Without Justice” slogan. A simple message that holds a mirror up to our generation’s fight for inclusivity in the face of oppression. Viva La Revolution.
In a Nutshell: Basically, it’s the dream city uniform. The French brand’s latest offering is a mishmash of activewear, streetwear, and classic American staples. Bomber jackets in plush pink, mock-neck tees in low-key colors and oversized graphic hoodies are all easy winners.
Key Pieces: The powder-pink jacket paired with blue denim is delicious.
Benibla Indpt Club
From: Paris, France
In a Nutshell: The Parisian-based label offers an impressive remix of the yesteryear sportswear aesthetic. With forward-thinking visuals, a strong DIY sensibility and a selection of easy-to-wear pieces, it’s an energetic update to streetwear’s newfound penchant for all things kitsch.
Key Pieces: The velvet hoodie in a peachy pink hue, quietly stamped with the brand’s logo.
From: Copenhagen, Denmark
In a Nutshell: ASVARISCHTSCH rehashes the codes of traditional menswear with some experimental flair. The collection is basically a love song dedicated to the beauty of garment construction, and the visuals are super slick too.
Key Pieces: Any one of those impeccably constructed suits. They’re made from fine English fabrics and produced by hand in Copenhagen. Also, the horn-rimmed sunglasses with mirrored lenses are ridiculously good.
From: Paris, France
In a Nutshell: Architectural garments that teeter the aesthetic line of what’s considered avant-garde and what’s just unwearable (in the best possible way).
Key Pieces: The bleu de travail worker’s jacket with totally overblown sleeves makes quite the sartorial statement.
From: Hong Kong
In a Nutshell: 1800-Paradise wants to take streetwear back to the day where hype didn’t determine the success of a brand, but when a product’s message was focused enough to stand up on its own. Though it’s evolved into a multi-brand online platform for contemporary streetwear, its namesake line of product remains true to its mission. Classic, streetwear staples with something to say.
Key Pieces: The long-sleeve T-shirts with some tongue-in-cheek, smutty insignia is guaranteed to start a conversation.
In a Nutshell: Eyewear can be tricky to get right, but this Spanish womenswear label makes the A grade. Though the brand offers women’s ready-to-wear staples, their range of architectural eyewear isn’t confined by pesky, archaic gender norms.
Key Pieces: Obviously, the eyewear. The stunners seen above have a fluid form to them and those hazy yellow lenses are truly excellent.