Most of us, if not all, have likely tried a pack of Starbursts in the past – and while all the flavors are nothing to complain about, one in particular has managed to rise above the rest in recent years – the coveted pink Starburst.

“On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated ‘like a Pink Starburst.’ The Pink conversation and fanfare has continued to grow so we decided to act,” said Wrigley’s senior director of confections, Matt Montei. As a result, Wrigleys has answered the call to action in the most tremendous way possible: limited-edition full packs of pink Starburst.

According to Mic, small bags will retail for only 99 cents, while larger bags are set for $3.19 USD at retailers like Walmart, Walgreens and Target.

For more on food, check out Russell Brand as he takes on the “Hot Ones” challenge.

Words by Marcus Cho
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