Style
Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new menswear brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month. Get to know these brands before they’re massive.

We’ve set up a dedicated Under the Radar email address for future submissions. If your label wants to be considered for future posts then get in touch.

Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Stationary Denim

From: New York, NY

In a Nutshell: Bronx-based upstart Stationary Denim has gone from exclusively making raw selvedge denim pieces to a full-blown collection of wardrobe classics. The new collection, “Dark American Winter”, is compromised of uniform-like pieces, all comfy and classic as though it’s an armor for the depressing state of American life right now.

Key Pieces: Besides their staple denim offerings, the “Prey, Pray” coach jacket is a strong sartorial statement and the ecru teddy-fleece hoodie is exactly what you want to wear when winter is still raging hard outside.

YKRA

From: Budapest, Hungary

In a Nutshell: A small backpack brand that started out with a workshop in the basement of Budapest’s only surfer bar in 2011. The brand is fueled by a nostalgic love for vintage mountaineering gear of the 70’s, and their designs favor a very simplistic approach, always keeping style and functionality balanced.

Key Pieces: The Matra Mini Leather Strap has the mark of some seriously attentive craftsmanship.

STAYCOOLNYC

From: New York, NY

In a Nutshell: STAYCOOLNYC are the pioneers of chillwear. It’s an under-appreciated sartorial genre that takes the premise of leisure wear (stuff you should wear at home) to its logical extreme, i.e, clothes that are so ridiculously comfy, you will want to wear them all the time. Inspired by everything from surfer to skate wear to streetwear, the result is a range of retro-inspired staples that you’ll literally want to live in.

Key Pieces: The denim backpack is obscenely cute and the baggy black hoodie with the brand’s logo stitched in pink is strong.

 

SORRY, I’M NOT

From: Russia

In a Nutshell: The brainchild of Russian designer Nikita Moiseenko whose latest collection takes inspiration from the opulence of the Romanesque period as well as the garb of medieval Amazonians. Unafraid of heavy cultural references, the result of Moiseenko is a well-executed of carefully crafted, statement pieces.

Key Pieces: The insane printed suit is outrageously good and the beautifully stitched motifs on well-tailored trousers are very much appreciated.

Twelvepieces

From: Denmark

In a Nutshell: Amir Hassan is a Danish designer whose brand Twelvepieces stays true to his Arabic heritage. Twelvepieces’ Spring collection reflects on the story of the Arab Spring, civil unrest and the anarchy erupting all over the Middle East right now. The result is a rebellious, neutral-toned collection with plenty of bold, graphic prints, crafted to offer a symbolic uniform of protection to those facing persecution.

Key Pieces: The belted overcoat and the freedom scarf might be minimal in hue but the graphic treatment certainly grabs attention.

O.N.S

From: New York, NY

In a Nutshell: Wardrobe staples exacted with superior craftsmanship. Functional detailing and interesting fabric choices set this brand apart from other fledging menswear lifestyle brands.

Key Pieces: The blue denim bomber jacket and the maroon trucker jacket are winners.

Männistö

From: Berlin, Germany

In a Nutshell: Since graduating from Central St. Martins, this emerging Berlin brand has gone from strength to strength after last year’s place on the shortlist for the coveted LVMH Prize. Männistö’s latest collection marries the functional utility of contemporary workwear with rich textiles from South America.

Key Pieces: Essentially everything, but the billowing skirt is incredible and those printed cargo pants are particularly wearable.

Openism

From: Los Angeles, CA

In a Nutshell: Ibrahim Mimou is the designer behind Openism, and he translates feelings of diaspora into a robust collection of menswear staples that blend Western and Middle Eastern styles.

Key Pieces: The velvet corduroy jacket with a sham collar and the crisp collarless shirt are particularly impressive.

Order x Ben-G Capsule Collection

In a Nutshell: Amsterdam-based skateboarding shop Ben-G has collaborated with Order, a collective of tattoo artists, on a capsule collection of streetwear essentials with a tongue-in-cheek reference to Morrisey.

Key Pieces: The black graphic hoodie is perfectly oversized and the long-sleeved T-shirt is a reliable wardrobe staple.

Secluded

From: Amsterdam, Netherlands

In a Nutshell: Secluded riffs off the streetwear culture rife in their hometown of Amsterdam to produce easy-going staples, specializing in old school fabrics such as velour and corduroy. The latest collection, “Seal Scroll”, takes inspiration from contemporary Japanese aesthetics and the art of traditional Japanese methods of craftsmanship.

Key Pieces: The beige cord overalls and velour crew neck emblazoned with the brand’s seductive logo.

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