If you’re looking to keep your sneakers smelling box fresh, look no further than the Crep Protect pill.

The capsule contains properties which make work of odors by attacking bacteria. When your favorite kicks are in need of some freshening up, simply twist open the pills and throw them in. Zeolites will absorb moisture, while the light fragrance is the closest thing to that new crep smell.

For its latest promotional video, the brand headed out to Maasai Mara, Kenya and introduced its invention to some of the locals. Check it out above.

Follow the button above to purchase.

Staying with creps, Kanye West’s “Calabasas Powerphase” is his most affordable release yet.