If you’re worried that you might be spending too much time procrastinating on Instagram and Facebook rather than actually doing anything productive, then fear not, for it appears you’re not alone. New statistics on the average person’s social media consumption habits have emerged courtesy of Mediakix, and the results make for some grim reading.
According to the article, global social media marketing spending is set to hit $36 billion this year, with $12.5 billion of that being spent in the U.S and Canada. Two years ago, it’s estimated that people spent more time on mobile apps than they did watching television, and, terrifyingly, the advent of functions such as Facebook Video and Facebook Live, Instagram Stories, and Snapchat Spectacles is only set to increase that growth further.
The infographic below estimates the average person spends five years and four months on socials in a lifetime. Yes, five years. That’s longer than the wait between Frank Ocean albums. Unsurprisingly, Facebook remains the most popular platform, followed by YouTube. Snapchat is in third, but for how much longer given the rise of Instagram stories?
So, what could you be doing instead of perusing the feed of some stranger who you’ve never — and probably will never — meet? You could fly to the moon and back for starters. Scroll below to find out more.
As we said, grim. How much time do you reckon you spend on the above channels? Let us know in the comments.
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