Where the runway meets the street

Following a year of high-profile collaborations, Los Angeles concept store Maxfield has launched a new digital platform.

Maxfield, known for its incredibly creative collabs, launched the complete rebrand and new website last week. The retail store has previously worked with Fear Of God on a ‘70s inspired pop-up shop, Virgil Abloh on an OFF-WHITE auction house-themed capsule collection, and the Daft Punk pop-up that took place earlier this year.

@maxfieldla online Visit our new website ✅

A post shared by Peter Utz (@utzpeter) on

The site showcases a selection of the store’s best pieces, as well as providing access to stylists and other “analogue” services, to streamline your in-store shopping experience. However, as yet, the store has no plans to create an online store.

The new site was developed by creative director Arnaud Vanraet, with rebranding by Maxfields’s Peter Utz and original photography by Mathieu Cesar. Visit the site by clicking the button below.

In other fashion news, Bodega announces new way of retailing with “SERIES.”

Senior Staff Writer

Berlin-based writer and Rihanna enthusiast.

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