Due to inescapable backlash, Pepsi has decided to pull its controversial Kendall Jenner ad, which featured the 21-year-old model/TV personality in a photoshoot, before removing her wig and joining a protest. The spot was then capped off by Jenner squaring up with a line of police officers, then handing them a Pepsi, much to the delight of cheering protesters.

Following much criticism, Pepsi stood by the political promotion — as of this morning — saying, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

Since then, however, the company has changed their mind and decided to pull the much talked-about ad.

Pepsi’s latest statement reads as follows:

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

What are your thoughts on the controversial clip?

Not NYC, not LA.

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