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What is a brand without its logo? In focusing on just that, London-based graphic designer and art director, Reilly, has been mixing and matching some of today’s most iconic logos for years now.

“I’m just trying to get people to look at things differently,” he explained when speaking with AnOther. “We see these symbols every day, so frequently that I thought, ‘you know what? I’m going to mash them up by putting super famous brands with super famous brands that are totally unrelated’. I just want to make people look at them and go, ‘what?!’”

Reilly has in turn blended graphics for Margiela with McDonald’s, Lanvin and Lidl, Stella McCartney and Stella Artois, and many more. His work, however, recently gained a notable cosign when Belgian fashion designer and artistic director of Dior Homme, Kris Van Assche, stumbled across the graphic designer’s cheeky rendering of Dior with the Nike Swoosh.

In speaking on the acceptance from such influentials as Van Assche and Silvia Fendi, Reilly stated, “I think people have really lightened up. Five years ago they would probably have been on me like a ton of bricks, but I feel now brands like that idea of fooling around – it’s not so uptight. This is the age we live in now – everything is so easy, and accessible, and ready.”

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