From the ground up

In response to Daily Mirror‘s article that claimed adidas factory workers in China were paid a monthly wage of £147 ($184 USD), the German brand has responded.

Specifically, the original report also tied in Kanye West, claiming his YEEZY sneakers “are made by workers who slave for 10 hours a day, six days a week. They are expected to arrive 15 minutes early every day to sing the company song and attend production meetings, meaning they do an hour and a half unpaid time every week.”

The accusatory post went on to include images of the factory, the machines the workers use, and photos of their accommodations, ultimately presenting adidas unfavorably. Adding merit to the claims, the Daily Mirror also cites U.S.-based China Labor Watch as a partner. The New York-based NGO works aims to defend workers’ rights in China, and the information was supposedly uncovered during investigation into labor practices at a factory named Apache Footwear in Guangdong, China.

WWD has now sent adidas an inquiry, to which the brand responded, assuring it is “fully committed to protecting worker rights and to ensuring fair and safe working conditions in factories throughout our global supply chain.” adidas also confirmed that YEEZYs are made in the same Apache factories examined by China Labor Watch and Daily Mirror, but insisting that their numbers were inaccurate and misleading.

The German sportswear giant that produced the United States’ best-selling sneaker of 2016 went on to say “We only conduct business with overseas manufacturers who work in a fair, honest and responsible manner. We have strict procedures in place to ensure that the individuals employed to make Adidas products are paid and treated fairly.” All in all, adidas contended that workers were being treated fairly, and the factories adhere to International Labour Organization and United Nations conventions.

Another on-foot look at the @adidas Futurecraft 4D. #hskicks ?: @josh.sobel

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In contrast, adidas has been very vocal about its Futurecraft project, which continues to explore methods of manufacturing, creating components in California for shoes like the Futurecraft 4D, which they say will be released in 5,000 pairs, as well as the Futurecraft M.F.G., which was manufactured in adidas’ SPEED FACTORY in Ansbach, Germany.

Stay posted on more developments as they arrive.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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