Where the runway meets the street

The fashion world has recently discovered memes in a big way, from the #TFWGucci campaign to the numerous fashion-specific meme accounts, with the industry wanting to seem down with internet culture.

However, a new Zara skirt might’ve taken things a little too far. The denim mini features a frog in sunglasses, and it very closely resembles the “Pepe the Frog” meme. While a frog may seem innocuous to some, Pepe has become a symbol of the alt-right and has even been declared a hate symbol by the Anti-Defamation League.

The usage of Pepe the Frog isn’t so clear cut however. According to Know Your Meme, Pepe the Frog started to gain popularity in 2008 and until last year had no negative connections associated with it. That changed during the last U.S. election when members of the alt-right hijacked the figure, using it in sexist, racist and homophobic memes. Something which has horrified its original creator and actually spurned a campaign to reclaim Pepe from the alt-right.

This isn’t the first time a thoughtless design has caused trouble for the Spanish retailer, last year it released — and swiftly took down — a children’s T-shirt that very closely resembled a Nazi concentration camp shirt.

Add this to your list of reasons to dislike Zara — you know, besides all the times the brand has ripped off designers, the allegations of racism against it or the accusations that it uses slave labor in South America.

We’ve reached out to Zara for clarification on the design and will update when the brand responds.

In other fashion news, here’s what Supreme’s former head designer says about taking over Jil Sander.

Senior Staff Writer

Berlin-based writer and Rihanna enthusiast.

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