H&M has joined with platinum-selling recording artist Zara Larsson for a limited edition collection, inspired and designed in collaboration with Larsson’s unique personal style in mind. The capsule is ultimately highlighted by vibrant graphics and edgy streetwear pieces.
“I am really excited to finally share my collection in collaboration with H&M,” says Larsson. “I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style.”
Zara was reportedly extremely hands-on during the design process, choosing the prints and colors, in addition to the cut and fit of each silhouette. Her favorite shade, pink, acts as the bold accent color because “it’s feminine, powerful, and everyone looks good in it!” said Larsson.
Zara Larsson’s H&M capsule collection arrives May 18 at select stores and online.
In late summer, H&M is scheduled to launch a new brand called Arket.
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