Palace officially opens its New York store today, just a week after the brand once again tapped Jonah Hill to announce its existence. To celebrate the occasion, it looks like the London brand is releasing at least one New York exclusive for today’s drop.
While details around its New York opening are scarce, Palace’s Instagram page reveals the interior of the store, and also what looks like an exclusive jacket — hanging on a cherub statue carrying the brand’s “P” logo, is a bright colorblocked gore-tex jacket that wasn’t featured in the official SS17 lookbook.
In the caption, Palace teased that New York only “one off tings” will be released and also cryptically said “every jacket diff,” but whether that means color, style or something else is open to interpretation.
Look out for the latest delivery online and in Palace’s New York and London stores at 11 a.m GMT, 11 a.m. EST and 8 a.m. PST.
Palace New York City
49 Howard St.
New York, NY 10013
Ahead of the drop, check out our 20 favorite pieces from Palace’s summer 2017 collection