In 2009, chemist Mas Subramanian and his team at Oregon State university, discovered a new blue pigment of blue — YInMn. To celebrate this new hue, Crayola, an artist supplies manufacturer best known for its crayons, has aligned with Oregon State and The Shepherd Color Company — will launch a new crayon based on the shade, and they’re leaving it to fans to come up with a name.
CEO and President of Crayola, Smith Holland expressed: “We are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the yinmn pigment, the new blue crayon color will help Crayola to continue to inspire kids and kids at heart, to create everything imaginable.”
Interestingly, in a recent survey by Crayola, the favorite color in North America is blue. You can celebrate the newest member of the crayon family to help name the new blue here, with submissions ending on Friday, June 2.