Toronto is getting its own Jordan Brand store this weekend, so we went behind the scenes before its official unveiling.
The Yonge 306 location began as a pop-up last year during the NBA All-Star Weekend, but it was so popular Nike decided to turn it into a full-time location. Alongside everything you’d expect in a Jordan store, the Toronto location also includes Centre 23 (a training hub with “Breakfast Club” workouts) and barbershop — so you can leave with new kicks and a fresh cut.
The store will open to the public tomorrow at 06:23am sharp, and to celebrate there will be limited Air Jordan 1, Air Jordan 4, and Air Jordan 6 releases in honor of the 416 area code. Get down early to make sure you cop.
In other sneaker news, adidas Originals’s Stan Smith drops in new “Camo” colorway.
- Photography: Tyler Hayward / Highsnobiety