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It’s fair to say that between them, the iPhone, Google Pixel and Samsung Galaxy S8 have cornered the smartphone market. But now, the big three could be about to become the big four as Android founder Andy Rubin gets set to debut his long-anticipated device from new company Essential.

First and foremost, the phone is absolutely stunning to look at. Its pared-down design eschews logos and branding in favor of a sleek and technical look; a 5.71-inch, 2,560 x 1,312 edge-to-edge display reaching the very top edge of the front face and snaking around the 8-megapixel front-facing camera. The exoskeleton has been constructed of ceramic and titanium, materials Essential claim are more robust than the aluminum used by other smartphone competitors.

As expected, the phone is modular, giving it a unique place in the market. An array of accessories can be clipped on, including a 360-degree camera and charging dock. But — and this is where it gets controversial — there is no headphone jack, though a headphone dongle will come included in the box.

On the specs front, a Snapdragon 835 processor is paired with 4GB of RAM for a powerful performance. There’s also 128GB of internal storage, meaning you needn’t worry too much about overloading on video and music, while a 3,040mAh battery means you’ll be able to record away on the 16-megapixel dual camera without the phone dying on you.

Rubin will debut the phone tonight at the Code Conference. You can watch it live at 9 p.m EST.

How do you feel about Essential’s big debut? Let us know any thoughts you have in the comments below.

The smartphone competition out there is fierce. Samsung just teased this slightly mental looking foldable screen model.

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