Nike unveils an “Objects of Desire” exhibition celebrating the brand’s long-term commitment to collaborating with emerging and established creative talents to further explore the visual language of sport, design and innovation.
The exhibition, curated by Dorian Grinspan, founder of Out of Order Magazine, examines the brand’s legacy through a 20-year visual journey of Nike’s past apparel campaigns created by the likes of famous photographers Thierry LeGoues, David Sims and others.
Capturing Nike athletes Serena Williams, Ashton Eaton, Allyson Felix, Kevin Durant and more — each artist has given a unique voice to sport. In this spirit, Grinspan has also creative directed a film featuring American classical ballet dancer and athlete, David Hallberg, titled “I, David.”
Taking inspiration from the original “Objects of Desire” Nike apparel campaign (shot by Thierry LeGoues, featuring a dynamic roster of Nike’s most accomplished athletes) released in 2000, and expressing personification by utilizing the SU17 NikeLab ACG Poncho as a new starting point, an allegory for perseverance — the poncho acts as a symbolic armor of protection and a tool for achievement. Hallberg notes that “the poncho gave me a true sense of confidence. I really feel now that I’m not just a dancer. I’m an artist and I’m an athlete,” — who has just successfully returned to New York City’s prestigious American Ballet Theatre after a two-year rehabilitation.
The work was created in collaboration with emerging filmmaker Niclas Gillis and artist James Casebere, and the film, along with the other collected works from Nike’s “Objects of Desire,” reveals that through determination, resilience, strength and perseverance we can achieve our full human potential.
The space will be open to the public starting tomorrow, June 1 until Saturday, June 10, 2017.
Nike & OOO: Objects of Desire
45 Grand St. New York, NY 10013
Now, here’s a full look at Nike’s “Be True” collection releasing this week.