Pride Month 2017 is almost upon us, a fact that hasn’t gone unnoticed at Instagram towers. Ahead of the celebrations, the photo-sharing app has unveiled new creative tools for Instagram Stories, including LGBTQ-themed stickers and a rainbow brush.

The stickers were created by six different artists from around the world, with each paying homage to different facets of queer culture. Tapping on a sticker allows users to see who created it, while a double tap leads to the #Pride2017 (the official hashtag of Pride Month) page. The rainbow brush, meanwhile, can be used to add some color and pep to your Story updates.

And the ‘gram isn’t finished there. The company will also be providing popular Instagrammed locations worldwide with an LGBTQ makeover, such as the iconic pink Paul Smith store in Los Angeles.

Are you ready for a change? @instagram x @paulsmithdesign celebrate Pride #kindcomments #paulsmithla #paulsmithdesign

A post shared by José O. Lemus (@doublewindsor) on

Those in London, Madrid, Nashville, and Cleveland can expect to see some local locations transformed in the coming week.

In related news, is Instagram losing its young creatives?

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