If you’re based in LA, you might have noticed the bright pink Anti Social Social Club billboards that have recently popped up across the city.
The mysterious billboards feature the ASSC logo alongside a telephone number, which, when dialed, gives out “… .. -..- / – . -.,” in morse code. Decrypted, the message reads: “June 10.”
Whether that date refers to another LA-only pop-up shop or a new drop altogether is yet to be confirmed. Fans have, however, been quick to notice that the shopping app Frenzy has its logo in the corner of the billboard, lending support to the drop theory.
This wouldn’t be the first time the brand has teased something big via a billboard. Last year, the brand unveiled equally mysterious billboards to subtly announced a collaboration with Undefeated. As always, check back for confirmed details as they come in.
In other fashion news, Palace teases upcoming adidas Originals collab with a London Undergound ad.