Our Under the Radar series regularly highlights some of the best emerging brands around the world. But seeing clothes online versus in real life are two different things. That’s why we partnered up with Capsule Show again to bring some of these up-and-coming labels to the tradeshow platform.
Consisting of five brands culled from UTR, you can find out more about this season’s exhibitors below. If your label wants to be considered for a future Under the Radar post, get in touch. And we’ll be back at Capsule New York with even more Under the Radar brands to exhibit.
From: Seoul, Korea
In a Nutshell: Korean brands are currently in the spotlight for producing some of the most exciting, young fashion talents. AJO Studio is no exception, mixing a bright color story with playful proportions and Korean typeface graphics for an international street appeal.
Key Pieces: Pieced flannel shirts with pockets, graphic print duffel bags, and bright green and yellow striped polos.
From: Paris, France
In a Nutshell: This Parisian streetwear label combines bold graphics with sporty silhouettes for a nostalgic ’90’s youth attitude. The lookbook alludes to juvenile delinquents and the coolest kids in your class.
Key Pieces: Oversized basic hoodies, black, red, and white stripe sweaters, and BOYHOOD graphic tees ideal for tucking into washed denim.
From: New York, New York
In a Nutshell: Designed by Jay Pabon and Ghionda, Stationary Denim mixes hard-wearing denim staples with bold graphic prints for a different take on everyday staples.
Key Pieces: Fleece trucker jackets, slim jeans, graphic coaches jackets featuring “PRAY” vs. “PREY” graphics, and sherpa hoodies.
From: Kiev, Ukraine
In a Nutshell: This Ukraine-based streetwear label was founded in 2010 and is already gaining steam across Europe, as well as getting stocked in American and Japanese retailers. Blending sporty shapes with subversive graphics and bright colors, the clothes speak to today’s savvy youth uniform.
Key Pieces: Alien-print long sleeve shirts, contrast stripe bucket hats, and graffiti-inspired pins.
From: Aarhus, Denmark
In a Nutshell: Designer Amir Hassan is of Danish and Egyptian descent. Twelvepieces’ latest collection reflects that dichotomy through a primarily sand color story inspired by the Egyptian “Arab Spring” events, which spurred countless youth into political action.
Key Pieces: Egyptian graphic bomber jackets, cozy camel-colored knits, and oversized sleeveless hoodies.
For more Paris Fashion Week coverage, check out the latest from Y-3.
- Photography: Eva Al Desnudo