Last week, New Balance held a party in Milan to celebrate the launch of its brand new 574 Sport silhouette.

The event went down at New Balance’s recently opened flagship store at the Piazza Gae Aulenti on the ground floor of the Unicredit Tower in Milan. Music was provided by Milan’s own DJ Herca and Londoner Siobhan Bell. Fashion designer Zeynep Guntas showcased a debut collection alongside the New Balance 574 Sport sneaker in a fashion show.

The New Balance 574 Sport looks set to become New Balance’s next trailblazing sneaker silhouette, following in the footsteps of its predecessor, the original New Balance 574. This reworked iteration of the 1988 model features new brand technology such as Fresh Foam cushioning that brings it headlong into the twenty-first century.

Check out the photos and video from the event above for a full recap. Visit newbalance.com for more info on the new 574.

Now take a look at the New Balance 574 Fresh Foam.

Words by Aaron Howes
Branded Content Editor
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