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While it may not come as a surprise to the average Highsnobiety Music reader, it’s official – hip-hop and R&B is more popular than rock music in the U.S. for the first time in history.

According to a semi-annual report published by Nielsen Music, R&B and hip-hop make up 25.1% of all music consumption in the U.S., while rock claims 23%. For the first time since Nielsen started keeping tabs on American music consumption, hip-hop and R&B have overtaken rock.

Rock still leads when it comes to album sales, claiming 40% of all album sales in the country, but as we all know, physical record sales are decreasing as more and more people consume their music via streaming.

Hip-hop and R&B account for just over 29% of all on-demand streams across the U.S., which is the only field that’s growing noticeably. The genres are almost as popular on streaming platforms like Spotify and Apple Music than rock and pop combined.

One of Nielsen Music’s other findings was that Americans are obsessed with Kendrick Lamar’s DAMN. album that was released earlier this year – it was named the most popular album in the U.S. for the first part of 2017. We can’t say that we’re shocked as it’s one of our favorite albums of 2017 so far. Revisit “DNA.” below.

In other music news, here’s everything we know about the R. Kelly cult allegations so far.

  • Source: Forbes
  • Cover Image: Gregory Harris for Interview Magazine
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