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Brand: Noah

Season: Summer 2017

Key Pieces: 6-panel cap, tee, hoodie

Editor’s Notes: Smokey The Bear has long stood as one of the most successful mascots that educate the public about the dangers of wildfires. The recognition of his Forest Ranger hat and his motto of “Only YOU Can Prevent Wildfires!” to this day is a testament of that fact.

More recently, Smokey has taken on a more radical tone, as he has become a symbol of political resistance for the National Parks Service and National Forest Service. As both groups have been defunded since the new administration took office, both have become figureheads in the conversation around climate change and its denial.

As climate change affects us globally, NY’s Noah has created a capsule of items that helps spread the message of how our actions can affect the environment with Smokey The Bear’s message gracing caps, tees and hoodies — because it’s only you that can protect our surroundings.

Shop the entire range directly at Noah’s online shop and flagship with prices starting from $48 to $138 USD.

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