FILA is hot right now. Thanks to the rebirth of logomania and a huge cosign from streetwear darling-of-the-moment Gosha Rubchinskiy, the ’90s sportswear staple has enjoyed a Lazarus-like comeback into the foremost thoughts of the fashion elite.
This past week, the brand doubled down on its rediscovered popularity by opening the doors to a pop-up museum in Shoreditch, London. Showcasing wares old and new along with campaigns from decades past, for nostalgia trippers and fans of retro-flavored gear, this was the ultimate day out. How much, we wonder, would that FILA-branded motorcycle (slide #6) fetch in today’s market?!
If you weren’t able to make it along, peep what you missed out on in the gallery above.
When you’re finished, reinforce your ’90s sportswear arsenal with some of these key pieces.
- Photography: Ravi Sidhu / Highsnobiety.com