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Brand: The Weeknd x PUMA

Model: Parallel

Key Features: Is it a military boot? Is it a sneaker? Perhaps it’s a bit of both. The high-top kick can be copped with olive, white or grey uppers, each resting atop a crisp white midsole. Signature XO branding on the tongue finishes the low-key look.

Release Date: August 24

Price: $220

Buy: KITH

Editor’s Notes: PUMA brand ambassador The Weeknd presents his first ever signature sneaker, the “Parallel”. It would appear the “Starboy” crooner harbors some ambitious plans for the release, which could easily be mistaken for a YEEZY or FOG silhouette from afar.

“I just want to see everyone wearing it. I want it to be part of pop culture,” The Weeknd told Footwear News. “I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it.”

Could The Weeknd do for PUMA what Kanye West has done for adidas? Let us know your thoughts in the comments.

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