10 Upcoming Brands to Check Out This Month

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below, you’ll find some of the best collections to land in our inbox this month from handmade Australian jewelry to dope shirts to rock on the beach. Get to know this diverse array of brands before they’re all massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Cameron Studio

From: Melbourne, Australia

In a Nutshell: A line of contemporary, minimalist men’s and women’s jewelry, handcrafted in Australia from sterling silver 925 and solid 14k gold.

Key Pieces: Cameron Studio’s pieces are super low-key, emphasizing quality and craftsmanship over flashy detailing. Any of the brand’s timeless accessories will fit right in with your look, as you can see from the lookbook imagery above.

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Double Rainbouu

From: Australia

In a Nutshell: Former Ksubi creatives Toby Jones and Mikey Nolan have started their own so-called “beachwear” label, filled with all sorts of statement shirts.

Key Pieces: Filled with patterns, bright colors and breezy rayon fabrics, the collection has got plenty of pieces for adventurous guys (and girls!) to sink their teeth into. Whether they’re bright pink or a more modest lilac, Double Rainbouu’s shirts are an instant win for summer flexing.

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Bryce Barnes

From: New York

In a Nutshell: Bryce Barnes’ SS18 collection is titled “Major Feels,” and it’s a playful, cosmopolitan take on the modern wardrobe.

Key Pieces: The matching turquoise work shirt and wide-legged trousers are a serious statement combo, and the zip-up puffer vest makes for a dope layering piece.

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Buch America

From: New York and Boston

In a Nutshell: A preppy, rose-tinted look back at ’90s Americana.

Key Pieces: The collegiate script pieces and anything with a Stars-and-Stripes on it are instant wins for anyone who’s into the classic ’90s look.

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Elhaus

From: Jakarta, Indonesia

In a Nutshell: A line of military-inspired menswear from Indonesia, which is home to a burgeoning menswear scene right now.

Key Pieces: Anything tiger camo (obviously). Elhaus has also got an extensive line of premium jeans for the denimheads out there, and the “Death From Above” embroidered pieces pack a serious visual punch, too.

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Esuri

From: Los Angeles

In a Nutshell: West Coast #grungewave-style streetwear.

Key Pieces: The checkered trucker jacket and logo’d up hoodies are a vibe, and side-stripe trousers are trending hard right now (for good reason — they look dope with pretty much anything).

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GFT

From: Los Angeles

In a Nutshell: Powerful graphics meets modern streetwear pieces (and gratuitous zippers). Very strong stuff from this upcoming label.

Key Pieces: GFT’s chain-patterned shorts and sweatpants are certified Instagram bangers, likewise the grungy, distorted graphic tees.

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High Livin’ Spirit

From: Lille, France

In a Nutshell: A small capsule collection of youthful, brightly-colored streetwear.

Key Pieces: Those branded side-stripe trousers pack a seriously photogenic punch.

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wwwesh studio x Heightened Sense

From: Paris and Los Angeles

In a Nutshell: A linkup between Paris-based design studio wwwesh and West Coast streetwear label Heightened Sense, which takes a leaf out of Virgil Abloh’s book, fusing rugged utility gear and modern streetwear.

Key Pieces: Anything with a heavy-duty construction clip on it, or the shiny metallic hi-vis orange statement pieces.

wwwesh studio Heightened Sense

Hannes Kettriz

From: Berlin, Germany

In a Nutshell: Modern minimalism for both men and women, made in Germany and Poland.

Key Pieces: Hannes Kettriz’s shaggy crimson sweaters and textured, relaxed-fit suiting are neat riffs on wardrobe classics.

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