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Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21
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Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21
Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21
Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21
Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21
Vegas Giovanni Photography | 2017 | Cease - Hendrix - F21
Courtesy of Forever 21

Future’s fashion aspirations just keep expanding. Following up on dedicated merchandise from the ‘Nobody Safe‘ and ‘Summer Sixteen’ tours, the record-breaking rapper is teaming up with Forever 21 for an exclusive run of athletic leisurewear. Fred Foster, the creative director of Future’s Freebandz clothing line and the mind behind luxury streetwear brand, Cease & Desist, conceptualized the collection.

The line merges the streetwear-informed aesthetic of his Cease collections with the trend-forward nature of F21. “I wanted to create something unique and timeless, yet accessible, that could spread the message of HNDRXX to fans all over the globe. Forever 21 is the perfect conduit for that,” explains Foster of the collaboration.

In the past, Forever 21 has undertaken exclusive collaborations and artist merch. You may remember the excitement surrounding the retailer’s sale of Justin Bieber’s Purpose tour merchandise. However, this is the first time the brand has aligned itself with the rap community through a dedicated partnership.

Take a look at more of the pieces below:

Considering the success of Future’s top-charting LPs, HNDRXX and FUTURE, and his positioning within the fashion world, it’s no doubt one of the smarter collaborations they could have chosen. The collection will be available exclusively through Forever 21 starting today, August 18.

Now read about Bravado, the merch company helping turn bands into brands.

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