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Brand: ARKET

Season: Fall/Winter 2017

Key Pieces: The anyone-could-wear-it macs and trench coats are low-key classics, and ARKET’s relaxed-fit trousers look like they’re dying to be worn.

Editor’s Notes: A few weeks ago we previewed the debut collection from ARKET, the latest fashion venture from the H&M Group. Now, the label has lifted the curtain on yet more pieces from its opening collection. ARKET is, much like its siblings COS, H&M and the like, all about low-key wearability. However, it’s a much more high-end proposition — premium fabrics are used across the board, and the collection’s pricing reflects that.

ARKET’s first flagship on London’s Regent Street launches on August 25, with pre-shopping available from August 23 via the retailer’s webstore.

For more fashion news, check out this new Supreme editorial from Japan’s ‘THEM’ magazine.

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