Where the runway meets the street

Here’s the FW17 campaign from G-Star RAW featuring the brand’s co-owner Pharrell Williams, alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. More than just a campaign, the imagery and video below sees some of the most talked-about stars of the moment showing how they wear the iconic G-Star Elwood in their own unique way.

The campaign also previews G-Star’s latest product innovations — EarthColors — new and all-natural dyes applied to the iconic Elwood design, and the second series of G-Star Elwood X25, curated by Pharrell Williams that is expected to launch later this year.

If you like what you see, head over to the brand’s online store for more info.

In other news, Carhartt WIP look to the past, present & future for fall collection.

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Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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