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NYC-based sneaker retailer/consignment Stadium Goods will expand into the European market through an exclusive partnership with Zalando this fall.

Through this unique partnership with Europe’s biggest online platform for fashion, Stadium Goods’s marketplace of hundreds of thousands of the most coveted sneakers and streetwear items will be available to customers in Germany first before it is going to be further rolled out after a successful testing phase.

“As a leader in the sneaker market, we’re excited to be partnering with Europe’s premiere online shopping destination. We believe together, Zalando and Stadium Goods will offer sneaker enthusiasts the authenticity and selection European consumers have long been asking for,” says John McPheters, Stadium Goods co-founder and CEO.

The Zalando partnership allows Stadium Goods to connect their own e-commerce stock to the Zalando fashion store, giving customers a broader assortment of products to select from. For sellers at Stadium Goods, this partnership increases the visibility of the sneakers they’re selling across multiple channels.

Carsten Keller, VP direct-to-consumer at Zalando says, “Stadium Goods’s presence at Bread & Butter makes it a truly unmissable event for the European streetwear cognoscenti and this exclusive partnership with Zalando’s Partner Program positions us as a key destination for Europe’s community of discerning sneakerheads.”

Also, in case you missed it, here are Stadium Goods’s 10 most expensive Kobe Bryant sneakers.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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