Coinciding with the release of their latest fragrance, Miss Dior Eau de Parfum, Dior is launching a new campaign alongside the face of the perfume, Natalie Portman. Dubbed #DiorLoveChain, the project asks in turn, “And You, What Would You Do For Love?”
For each Instagram post that makes use of the hashtag, $1 USD will be donated to We Movement, a charity dedicated to providing education, food, clean water, healthcare and economic opportunity to those who do not have access.
In further celebration of the campaign, Dior has commissioned a series of wallscape murals that can be viewed in SoHo (20 Thompson Street) and Brooklyn (Berry Street and North 12th Street).
To see the current #DiorLoveChain entries, follow here, and for more on the project, press play below.
For more on love stories, ‘Game of Thrones’ stars Emilia Clarke and Kit Harington front the new Dolce & Gabbana campaign.