Brand: Helmut Lang
Season: Spring/Summer 2018
Key Pieces: Graphic-printed T-shirts and hoodies
Editor’s Notes: With Shayne Oliver debuting his SS18 collection for Helmut Lang, a merch capsule also accompanied the presentation to celebrate Oliver’s partnership with the brand and also aligns with Helmut Lang’s new direction for the next generation of kids.
Comprised of hoodies and T-shirts, each silhouette is punctuated by a simple bold red branding and graphics as a nod to rave subculture, with prices ranging from $150 to $295 USD.
In other news, Target’s new menswear line is full of fire affordable basics.
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