Following in his son’s footsteps, as little Future Zahir recently appeared in a new Gap campaign, Future Hendrix now stars in the brand’s latest ad. Here, the hip-hop artist is pictured alongside the legendary Cher, accounting for quite the intriguing pairing.

The TV spot in turn finds the two musicians unleashing a short rendition of Sly and the Family Stone’s 1969 smash, “Everyday People.”

To watch “Meet Me in the Gap,” simply press play above.

Following, take a look as Kim Kardashian channels her inner Cher for Harper’s BAZAAR Arabia.

Not NYC, not LA.

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