Following in his son’s footsteps, as little Future Zahir recently appeared in a new Gap campaign, Future Hendrix now stars in the brand’s latest ad. Here, the hip-hop artist is pictured alongside the legendary Cher, accounting for quite the intriguing pairing.
The TV spot in turn finds the two musicians unleashing a short rendition of Sly and the Family Stone’s 1969 smash, “Everyday People.”
To watch “Meet Me in the Gap,” simply press play above.
Following, take a look as Kim Kardashian channels her inner Cher for Harper’s BAZAAR Arabia.