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visvim designer Hiroki Nakamura is on a roll. In addition to making a cameo in an Apple commercial with The Rock, visvim has now opened its first store in New York, taking over 180 the store at 180 Duane Street for a few months.

The store carries both visvim and WMV, the women’s line designed by Nakamura’s wife, Kelsi. Its inspiration comes from the label’s first flagship F.I.L. locations, an acronym that stands for “Free International Laboratory.” Footwear is displayed on pedestals, highlighting the sculptural approach to the design (and really presenting these grails as the art pieces they are), and custom fixtures provide a futuristic contrast to the label’s rustically luxurious wares.

Large glass display cases featuring a rotating rack where customers can cycle through statement pieces like bottle green suede trucker jackets and burnt sienna noragis. Handcrafted “Jibari-Shiki” lanterns from Kyoto reinforce the brand’s Japanese roots, and a linen noren fabric divider with a hand-painted American flag motif welcomes people into the store.

Some of the items on sale are coming to North America for the first time, including the brand’s popular FBT sneaker in the fringed “Shaman” silhouette and “Lhamo Folk” silhouette. These pieces are normally exclusive to visvim’s Indigo Camping Trailer, but are now available in the shop. The brand says that more exclusive styles will soon be available, but you can also get a look below.

Scheduled Releases

visvim

0117202002005 UTE MOC TRAINER-FOLK (VEG SUEDE)
0117202002007 BRIGADIER BOOTS MID-FOLK (VEG SUEDE)
0117202002008 VIRGIL BOOTS-FOLK (VEG SUEDE)
0117205005003 SOCIAL SCULPTURE 03 UNWASHED
0117205005005 SOCIAL SCULPTURE 10 UNWASHED
0117205006001 SS 101 JKT DMGD
0117205007004 SS BANDANA BORDER SHIRT DAMAGED
0117205008004 HIGH-WATER CHINO
0117205008013 TRADE WIND PANTS (DMGD CANVAS)
0117205009001 SUBLIG TEE S/S (CHECK)
0117205010031 VNTG BASIC STNCL JUMBO HOODIE P.O.
0117205010032 VNTG BASIC TEE S/S (HAPPY DAY)
0117205010034 VNTG STENCIL TEE S/S (EXHIBITION)
0117205011011 KERCHIEF TUNIC KOFU BORDER
0117205011015 LUNGTA SHIRT L/S WAVES SASHIKO
0117205011021 LHAMO SHIRT INDIGO FLANNEL (C/LI)
0117205013010 NAPIER DRIVING COAT
0117205013034 WILLARD SHIRT JKT WD HERRINGBONE
0117205014007101 JKT IT (GOAT SUEDE)
0117205014008 SANJURO KIMONO IT (GOAT SUEDE)

F.I.L. Indigo Camping Trailer

0217902002003 VIRGIL BOOTS
0217902002004 BRIGADIER BOOTS MID
0217905005002 SS CHINO PANTS
0217905006002SS BUCKY COVERALL
0217905010015 VNTG HAND PAINT TEE S/S
0217905010016 INDIGO DYE CREW S/S (FEEL FREE)
0217905011001 LHAMO SHIRT
0217905011011 JUMBO SHIRT L/S
0217905011012 NORAGI (FEEL FREE)
0217905013008 INSULATOR DOWN VEST

WMV

0317202002006 ANNIE SANDAL-FOLK
0317205005006 SOCIAL SCULPTURE W03 DMGD 12
0317205011010 LHAMO SHIRT W (VT. BANDANA)

visvim NY Pop Up
180 Duane Street
New York NY 10013
+1-212-226-5506
Hours : Mon-Sat 11:00-19:00 / Sun 12:00-17:00

Now read about how visvim’s designer makes “Future Vintage” gear in this interview with Hiroki Nakamura.

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Words by Jian DeLeon
Editorial Director

Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New York.

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