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Life beyond style

When it comes to football superstars, the adidas roster is jam-packed, with Lionel Messi, Gareth Bale and Luiz Suarez just some of the big names currently operating under the Three Stripes.

Still, Herzogenaurach could never be accused of neglecting the sport at grassroots level. With the influencer marketing trend showing no sign of slowing anytime soon, the brand has launched the “Tango Squad,” a dream team comprised of socially-savvy teenagers from 15 cities worldwide. Celebrating creativity, the youngsters have been given the chance to live out their dreams.

Having successfully auditioned, the raw talents have been given the opportunity to train with names like Dele Alli, while taking a starring role in adidas’s latest EQT launch. And that’s just the tip of the iceberg.

#TangoSquadLDN X @dele making waves🌊🌊🌊

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In the latest advertisement, the crew pitches up in Spain for a takeover of Real Madrid’s state-of-the-art Valdebebas complex. Running amok throughout the hallowed corridors, the players are even granted access to the team changing room, swapping out the Real players’ jerseys for their own. Fans will note appearances from Brazilian left-back Marcelo and Real Madrid manager, Zinedine Zidane.

In addition, Highsnobiety also found time for a quick chat with London-based Tango star, Seun Areoye. Seun has been involved with adidas since he was 15, and is currently studying for a degree in English Literature at the University of Leicester. Find out what he had to say about his experiences below, and check out the Snapchat game whose main character is loosely based on Seun.

How has the Tango League experience been so far?

It’s been good. I represented the Tango squad of London during a trip in June, which was a really amazing experience. It was nice to see boys from all over the world. Even though we didn’t speak the same language, the football kept us together. We all became very close very quickly.

How was filming the recent campaign at Real Madrid’s training complex? Did you meet Zinedine Zidane and Marcelo?

I got to meet Marcelo; we saw Zidane but weren’t introduced. Marcelo was really cool. He was playing music and dancing with us. He’s a proper down to earth guy. You could see that he was enjoying himself and wasn’t thinking he was obliged to be there. He was happy to take pictures with everyone, sign autographs and things like that. He followed me on Instagram as well!

What was the first thing you did after being picked?

The first thing I did was get a haircut. I had to make sure I was looking the part!

You’ve been involved with adidas for a while, is that right?

Yeah. The first ever thing that I did with adidas was a shoe launch with [England footballer] Ryan Mason. It was the “Solar Orange” colorway of the Ace and X15 boots. It was all down to luck. I saw a tournament that adidas was running in Brixton on Twitter and I signed up for it with a friend. We didn’t win, but we did okay and this guy, who was in charge of running the whole tournament, sent an email out to all the people who’d signed up, asking if they would come back down to Brixton to talk about their experiences.

I agreed. I remember that day I was so close to not going: I’d just finished school and I was supposed to stay a bit longer to finish some work, but then I decided to go in early the following day instead. I met the guy again, and he was like, “that was a really nice speech, we can see that you’re very passionate about football, and we actually need a young boy from London to be part of this shoe campaign.”

Thank you @adidasuk for the new kicks😍❤️ #EQT #giftedbyadidas

A post shared by Seun Areoye (@igweldn) on

What else has adidas done to support you?

They send me boots every now and then. I also get invited to quite a lot of events; I was at a launch that Stormzy performed at on Friday.

Are you still looking to carve out a professional career in football, or is it just a hobby at this point?

No, I’m definitely still interested in trying to climb as high as possible. I’m going to train with a semi-pro team tomorrow. I’m hoping from there I might be able to be seen by a better team and move up the ranks. When I’ve finished uni, it’s always been a dream to move abroad. It’s something I’m very, very, very, very, very insistent on; I want to be actually somebody.

Now read our recent interview with FIFA World Player of the Year incumbent, Cristiano Ronaldo

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