Where form meets function

Global media company Great Big Story is devoted to cinematic storytelling and for the latest episode of its Planet Earth series, the crew headed to a village in Inakadate, Japan and learned about the “rice paddy art” gracing the landscape.

Looking for a way to boost tourism and contribute to the village’s rich culture, town officials turned to what they knew best — growing rice. Using dozens of varieties of rice as their color palette, locals gather to plant each new masterpiece, taking inspiration from local geography and Japanese folklore.

Taking up to three months from designing to planting, drawings are first created in a computer mockup, then translated into detailed conceptual drawings and then officials go on the field to put markers down on specific areas to define the drawings, while deciding which rice plant to use.

Check it all out above and for more design from Japan, this cantilevered cliff house is a modern Japanese fishing cabin.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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