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Atari is slated to launch a new gaming console with the Ataribox and today, the video game company debuts its first wave of Atari Speakerhats, powered by Audiowear, the techn company creating next-generation individual and social audio experiences.

Officially dubbed and licensed as the “BLADE RUNNER 2049 Limited Edition Atari Speakerhat” to perfectly coincide with the highly-anticipated sequel to Ridley Scott’s visionary sci-fi movie, hitting theaters this Friday, October 6, the piece is essentially a baseball-style cap with high-fidelity stereo speakers and microphone that can connect instantly to any bluetooth-supported device, enabling phone calls, audio/music and voice control.

“Atari continues to prove its staying-power and relevance as a true pop-culture lifestyle brand,” said Atari Connect COO, Michael Arzt. “With the recent reveal of our Ataribox project and now with Atari Speakerhats and the AtariLife.com website, we are building toward a full offering of connected personal devices and lifestyle products that will deliver entertainment, technology, social connectivity and fashion to a whole new generation of Atari fans, while also honoring the decades of affection and devotion from our most loyal ones.”

Boasting a neon teal Atari “Kanji” logo, the cap’s style is reminiscent of the film’s iconic Atari billboard canyon. Pricing is listed at $139.99 and the caps ship in a distinctive gift box with exclusive BLADE RUNNER 2049 and Atari stickers that will appeal to fans and collectors alike.

Other notable styles include the “Fuji Blackout Atari Speakerhat” in black priced at $129.99 USD and the “Atari Snapback Speakerhat” in bold royal blue with a white Atari logo or rich black with white logo for $129.99 USD.

Now watch this ‘Blade Runner 2049’ short film revealing what happened in 2036.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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