Where the runway meets the street

This winter you can ditch the long underwear. New fleece-lined jeans from Uniqlo allow you to weather the winter storm in style and comfort.

Located in Los Angeles, Uniqlo’s Jeans Innovation Lab, a nascent venture that began in 2016, has made strides in the field of denim. Its collection of HEATTECH denim is one example of the lab’s forward-thinking approach to clothing. With their light, insular texture and relaxed fit, Uniqlo’s HEATTECH jeans are further evidence of Uniqlo’s commitment to making banging denim – plus they’re affordable.

The company, founded in 1984 in Japan, has experienced a revival in the past five years, becoming one of the leading clothing retailers worldwide. Part of Uniqlo’s recent success lies in its ability to make quality clothing affordable. Its recent collaboration with JW Anderson reflects how the company has evolved to become a fashion powerhouse while staying true to its mission.

Now, browse the selection of new HEATTECH denim from Uniqlo and hit the ‘buy’ button to cop.

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Words by Molly Hannon
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