Last night, Levi’s celebrated their 50th Anniversary of its Type III Trucker jacket at Levi’s Haus in LA. In honor of the iconic American garment, Levi’s partnered with 50 icons and influencers to design DIY style Trucker jackets. The project highlights the limitless expression and individuality that the timeless piece has become known for over the last half century. Each design was featured as part of an art instillation at the event paying homage to the jackets rich history and cultural importance.
Attending musicians, actors, and other media influencers including Diplo, Karlie Kloss, Virgil Abloh, and Chloe Bridges all designed custom jackets that were on display. Ranging from industry editors to designs by young brands like Feng Chen Wang and A-Cold-Wall*, other collaborators included K-pop stars like G-Dragon and Highsnobiety magazine cover star CL.
Those in attendance were also able to put their own design stamp on the jacket at Levi’s Tailor Shop Pop Up. The customization options including embroidery, chain-stitching, airbrushing, patches and pins from Pintrill.
Of course, what’s a celebration without music? Snoop Dogg was also in attendance kicking the night off with a full DJ set followed by live performances from both Chance the Rapper and Solange. Check out highlights from the 50th Anniversary event in the gallery above.
Now check out Levi’s and Google’s tech savvy denim jacket.
- Photography: Dillon Gerstung