Ladies, it’s time to come up on your favorite fashion pieces. From the team that brought us Grailed, a premier menswear e-commerce platform, has set their eyes on taking over the womenswear marketplace with new sister site, Heroine.
Heroine is a community-driven marketplace that allows women to shop, sell and explore fashion to their heart’s content. The site aims to differentiate from other competitors like The Real Real and the French Vestiaire Collective by focusing on building a strong community. Heroine will host on-going networking events and encourage cross-user interaction through its editorial feed. The objective is to have enthusiasts exchange ideas with other enthusiasts and create a social platform for users discuss items of clothing or written articles.
“The goal is to provide an interactive and educational space for people to buy, sell and explore women’s fashion,” explains Brand Director of Heroine, Kristen Dempsey. “I envision Heroine being a meeting space for like-minded fashion enthusiasts; a unique marketplace service to encourage thoughtful buying and selling of archival pieces. Our content platform, The Editorial, is a complementary counterpart to the listings on the site, meant to bring light and context to the designers users are coveting.”
In addition to the new marketplace, Heroine is releasing an exclusive editorial with renowned photographer, Rebekah Campbell. The photo series, dubbed “Magical Girl,” features a number of pieces from the sites growing archive of designer goods including Alexander McQueen, Comme des Garçons, Christian Dior, Undercover and more.
Check out the new Heroine site, which launched today, and go cop that Prada jacket you’ve been yearning for.
Also, dress like Fear of God founder Jerry Lorenzo with his wardrobe now for sell on Grailed.
- Photographer: Rebekah Campbell